JA Titan® introduces critical economics and management decisions through an interactive Web-based simulation.

 

Topic: Building a Management Team

Students become acquainted with Junior Achievement’s business simulation and are introduced to the concept of management.

 

 Key Learning Objectives

The students will

  • identify key decision-making roles in a business
  • name skills and experience needed for specific jobs
  • develop plans for their Holo-Generator™ companies

 
Topic: Getting the Price Right

Students become familiar with the simulation and the financial reports that accompany it. They form companies, choose a business strategy, and make a decision about price for the next business quarter.

 

 Key Learning Objectives

The students will

  • discover the types of decisions all businesses make: price, production, marketing, capital investment, and R&D
  • determine a business strategy
  • set a product price to achieve a specific level of sales

 
Topic: Producing Enough at the Right Price

Students are introduced to the concept of supply. By setting production levels for their Holo-Generator™ companies, the students try to find the market-clearing price for their product.

 

 Key Learning Objectives

The students will

  • adjust price to affect production
  • identify the gross margin for their companies
  • set a production level to maximize profit
  • identify ways to maximize efficiency of production

 
Topic: Finding the Buyers

Students discover the impact of marketing on sales within a business and make marketing decisions for their Holo-Generator™ companies.

 

 Key Learning Objectives

The students will

  • identify key decision-making roles in a business.
  • review the principles of setting prices.
  • analyze price, production, and marketing information for Holo-Generator™.

 
Topic: Building Bigger

Students promote new growth in their businesses through capital investment.

 

 Key Learning Objectives

The students will

  • identify the essential elements of capital investment
  • establish a rationale for capital investment consistent with their company’s price/volume strategy
  • assess presentations to determine how capital investment decisions are made
  • analyze the results of their decisions for the last quarter and make decisions for the next quarter

 
Topic: Making Better Holo-Generators™

Students make decisions to spend money on research and development to improve their Holo-Generator™.

 

 Key Learning Objectives

The students will

  • identify the key reasons for spending on research and development
  • develop a plan for research and development consistent with company goals
  • analyze the results of their decisions for the last quarter and make decisions for the next quarter

 
Topic: The Expert Rescue Team

Students take on the roles of consultants to struggling Holo-Generator™ companies. They assist the companies with identifying strategies and making decisions to improve their profitability.

 

 Key Learning Objectives

The students will

  • identify potential problems from a company’s financial reports
  • make presentations of recommended strategies
  • to improve company performance
  • analyze the five decisions required for a Holo-Generator™ company

 
Topic: Navigating the Business Cycle

The students learn how to recognize business cycles and successfully manage their businesses during economic peaks and troughs.

 Key Learning Objectives

The students will

  • identify how the business cycle influences economic factors
  • determine ways that firms adjust to changes in economic activity
  • recognize the importance of economic indicators to business
  • assess the impact of monetary and fiscal policy

 
Topic: Launching New Products

Students will learn about some of the challenges that companies face before and after the introduction of a new technology in the marketplace.

 

 Key Learning Objectives

The students will

  • identify the impact new technology has on existing products and services
  • prepare an initial marketing strategy based on focus group reaction and selected target markets
  • analyze situations and develop solutions to challenges that their companies may face during the product introduction phase

 
Topic: Why Businesses Fail

Students will learn why products become obsolete in a dynamic market economy and evaluate strategies that firms use to extend the life of their products and remain competitive.

 

 Key Learning Objectives

The students will

  • identify why certain technologies make existing products obsolete
  • develop alternative business strategies and evaluate the costs and risks of each strategy
  • review the product life cycle and create options for extending the life of a product

 

JA Titan® enhances the students’ learning of the following concepts and skills:

Concepts – Business • Capital • Capital investment • Cash flow • Competition • E-commerce • Inventory • Management • Marketing • Price • Production • Profit • Research and Development • Risk • Supply

Skills – Analyzing situations • Applying information • Charting data • Computer • Consensus building • Critical thinking • Decision making • Giving reports • Interpreting data • Math computation • Reading • Teamwork

All JA programs have technology enhancements and are designed to support the skills and competencies outlined in the SCANS (Secretary’s Commission on Achieving Necessary Skills) report. These programs also augment the school-based, work-based, and connecting activities for communities with school-to-work initiatives.

JA Titan® contains 10 instructional activities and is recommended for students in grades 9-12. Use of this program requires a logon and password assigned by the local JA office. All instructional materials are available online.